Branding through Social Media

Wed, 23 Sep 2009 12:04:00 GMT

Hello this month I would like to talk to you about Social Media and how it can help your company in Ireland with Brand awareness. A couple definitions of Brand are:

A trade name of a product or service or a recognizable kind “there’s a new brand of hero in the movies now”; what kind of car is that?”

-taken from the Google dictionary

Keeping in mind what the term” Brand” means, can you apply it to a small business in Ireland? I believe the answer to that is a resounding YES and I also believe that is what all businesses in Ireland at this time need to do, and that is build their Brand name to a level that people know it without having to think about it.

How do you do it? You don’t have to look any further than You Tube, Twitter, Facebook and LinkedIn.

If you and your employees were to maintain a presence on these platforms in Social Media, giving your audience an insight in what your business does and does well, then what you have created is the opportunity to build your small, medium or large company into a brand or recognisable name.

It takes quite a bit of commitment and dedication to build up that audience, but that is what you do anyway with any business to build it up, this is just another way to do it and actually a pretty efficient way I might add. What you are doing is “shaking hands” and meeting and greeting your prospective clients with your words, your thoughts and your knowledge.

There is much discussion an whether Social Media can be monetised, and slowly and surely it will come to light how,but right now it gives you the opportunity like never before to reach out and get your word out about your product and service, instead of shunning it as a fad, why not take the opportunity given and try it , you might actually learn to love it, and your business might like you for it.

Over the coming months we will look at these very services and how to utilise them to your business’ advantage.

Social Media and Branding

Branding through Social Media